We would like a society where:
• The children are fulfilled and are not at risk of falling ill, because they play football and are exposed to pollution or the sun
• Mothers do not die in childbirth, following a caesarean because the doctor could not sew them up, due to the fineness of their skin.
• Women and men value, accept, love and respect each other while maintaining their health and well-being
To do this we need to LOVE OURSELVES and say
STOP THE VOLUNTARY DEPIGMENTATION OF THE SKIN
The goal of our campaign is to reduce a public health problem by:
• SENSITIZING against the physical and psychological damage of voluntary depigmentation of the skin
• HELPING Africans and Afro-descendants to ACCEPT THEMSELVES and feel better about their authenticity and diversity_
Our lines of action:
To properly educate people who are depigmenting or who are attracted to depigmentation, it is important, beyond showing them the harmful effects, to get to the bottom of the problem.
This is why Nature et Traditions wants to set up:
Workshops for better self-confidence, better routine and better self-esteem
• A range of products that help recover your skin.
• A digital communication campaign
We want to help people:
• redefine their notion of well-being,
• reclaiming their bodies,
redefine their beauty according to their attributes
• but above all, to put an end to the inferiority complex that leads to a lack of esteem.
Through this campaign, we want to help all these men and women to change the paradigm and to understand that the first step towards happiness is above all:** accepting yourself, loving yourself!**
We especially want to educate mothers to stop using these products on children and babies, thus causing serious illnesses.
What Nature and Traditions has already had to achieve:
• Raising awareness through SR but on a smaller scale
• Range to have a luminous complexion without becoming depigmented
• Diagnosis to support people who want to stop depigmenting
• Treatments to relax, reclaim your body and love yourself as you are.
Image title Self confidence workshops Image title
What will the funds raised be used for?
With 3500 Euros,
• We will produce, certify and promote a NATURAL range ONLY dedicated to post-depigmentation repair
With 5000 Euros,
• We are going to finance the digital awareness campaign against depigmentation, through videos, short films.
• We will produce, certify and promote a NATURAL range ONLY dedicated to post-depigmentation repair
• We will create permanent workshops for better self-knowledge, better routine and better self-esteem and self-confidence
*With 10,000 Euros * • We are going to create a permanent psychological center to take care of cases of depigmentation
• We are going to extend our field actions to Benin, Togo, Senegal: Workshop and promotion of the Post depigmentation range
Who carries the project?
SAK, chemical and biotechnology engineer
Founder of the Nature et Traditions brand.
Author of Mon Cahier Beauté Noire, Claire et Métissée and Mon Cahier Claire à tout prix at Nimba Editions.
# Want to know more about us?
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" You shouldn't be dependent on tricks. Sandrine KouaoAfrican women in action...
"African women in action"
